Palms Casino Resort + Yaamava’ Resort & Casino

x Distinction

Creating Culture-Driven Moments at the Intersection of Sports, Entertainment and Hospitality

Distinction Agency partnered with Palms Casino Resort and Yaamava’ Resort & Casino to develop a series of creator-led experiences around some of the most culturally relevant moments in sports: NBA Summer League, Formula 1 Las Vegas Grand Prix weekend and the BNP Paribas Open.

Across the activations, Distinction handled talent strategy, creator sourcing, event production, hospitality coordination and social amplification—transforming each property into a destination where creators, athletes, executives and sports culture converged.

Collectively, the campaigns generated more than 7.4 million social impressions, 1 million video views, 55,000 social shares, 33,000 Instagram engagements and over 500 event RSVPs.

Participating Talent

Talent activated across the campaigns included Blaise Ffrench, Alex Jaksec, Hannah Halili, Mariah Amber, Megan Stier, Katherine Fong, Adam Faris, KJ Wright, Adam Garfield, Austin Franklin, Amanda Schupp, Luke Schupp, Lindsay Rae, Jacob Ryan Ortiz, Moe Is Better, Blaise Vespe and Nayo Campbell.

Formula 1 Las Vegas Grand Prix Weekend

During Formula 1 weekend, Distinction positioned Palms as a creator and industry destination away from the track. Selected talent received an immersive stay built around the property’s premium hospitality offerings, including the Sky Villa, Scotch 80 Prime, A.Y.C.E. Buffet, Tim Ho Wan, Ghostbar and a casino experience featuring former Formula 1 team principal Guenther Steiner.

Distinction also produced a sports-business networking event that brought together creators, athletes, executives and industry leaders during one of Las Vegas’ busiest weekends. Notable guests included Daniel Mac, Austin Ekeler, CJ Watson and Sean Kelly.

The activation extended Palms’ presence beyond traditional race-weekend programming, generating more than 420,000 content views and 575 social shares while creating meaningful connections among leaders across sports, media and entertainment.

NBA Summer League Creator Suite

For NBA Summer League, Distinction developed a creator suite at Palms that gave participating talent a dedicated home base throughout the week. The experience combined accommodations, dining, entertainment and access to the wider Summer League ecosystem, allowing creators to experience the property while producing content naturally throughout their stay.

The original Creator Suite brought together 8+ Distinction clients and generated more than 4 million impressions and 30,000 social shares. Blaise Ffrench led the campaign with a Reel that surpassed 1.1 million views, while Blaise Vespe generated approximately 235,000 views through his content.

Distinction expanded the partnership with another hosted creator trip featuring 6+ creators and seven clients across the broader activation. The trip generated approximately 3.4 million Instagram impressions and 24,500 shares, led by Blaise Ffrench’s Palms Reel, which reached approximately 2.6 million views.

Above the Strip

Distinction also produced Above the Strip, a rooftop happy hour at Palms that connected athletes, creators, founders, executives and sports-industry professionals during NBA Summer League.

The event received more than 300 RSVPs and gave Palms a distinct role within the week—not simply as an accommodation partner, but as a gathering place for the people shaping contemporary sports and entertainment culture.

Watch the Above the Strip recap Reel.

Yaamava’ at the BNP Paribas Open

At the BNP Paribas Open, Distinction extended its hospitality partnership beyond Palms by partnering with Yaamava’ Resort & Casino. The activation brought creators into one of tennis’ most recognizable events while creating a natural connection between Yaamava’s Southern California property and Palms in Las Vegas.

Building on their previous work with Palms, Blaise Ffrench and Alex Jaksec continued the relationship through Yaamava’. The creators documented the tournament through lifestyle-driven social content that connected the energy of the event with Yaamava’s hospitality experience.

The activation reinforced a broader California-to-Vegas hospitality gateway, generating approximately 590,000 Instagram views and 33,000 engagements while extending Yaamava’s visibility among younger, digitally engaged sports audiences.

The Impact

Across NBA Summer League, Formula 1 Las Vegas Grand Prix weekend and the BNP Paribas Open, Distinction helped Palms and Yaamava’ participate in sports culture through credible talent, considered hospitality and experiences designed for social storytelling.

Rather than treating creators as an add-on, each campaign integrated them into the experience from the beginning. This approach allowed both properties to generate measurable reach while building authentic relationships with athletes, creators and influential members of the sports-business community.

The result was a repeatable activation model that translated on-property experiences into online conversation, cultural relevance and sustained brand visibility.

Featured Campaign Content

Related Coverage

The Sports Business Happy Hour received additional visibility through F1Natics’ event coverage, which explicitly names Distinction Agency and Palms Casino Resort as the event’s hosts.