FOX Sports

Distinction worked with Austin Franklin to support his role as FOX One’s Chief World Cup Watcher, a once-in-a-lifetime opportunity secured through Indeed ahead of FIFA World Cup 2026™. Selected from thousands of applicants for his passion for the game, content creation skills, and ability to bring fans together, Austin was tapped to watch all 104 matches live in 4K from a custom-built viewing cube in the heart of Times Square — and get paid $50,000 to do it.

As one of two Chief World Cup Watchers, Austin created real-time social content, shared reactions, and engaged with fans throughout the tournament, helping connect millions of people around the world’s biggest sporting event. Rooted in his genuine love for the game and background in content creation, Austin brought an authentic and energetic presence to the role from day one.

The campaign was amplified across FOX One, FOX Sports, and Indeed’s social platforms, extending Austin’s reach and cementing his place at the center of one of the most historic World Cup moments in a generation.