Coach

Distinction worked with Aliyah Funschelle to support her partnership with Coach as part of the brand’s Courtside Five activation. Aliyah attended the New York Liberty vs. Golden State Valkyries game as a VIP guest, enjoying an elevated game-day experience that included courtside access to team warmups, dinner at The Crown Club, a visit to the Coach activation space, and post-game photos on the court.

Building on the momentum of the game-night activation, Aliyah returned on May 26 to moderate Coach’s Story Sessions — hosted in partnership with the New York Liberty — where she led a conversation with Breanna Stewart. Her authentic voice and ability to connect with audiences made her a natural fit to lead the conversation alongside one of the game’s biggest stars.

Together, the two activations positioned Aliyah at the intersection of fashion, sports, and culture, amplifying her profile while aligning her with one of the most iconic American brands at a marquee moment in women’s basketball.