Distinction executed the #ShatterTheMyth campaign for Eargo during the Spring of 2023. Distinction worked closely with Eargo to identify and sign two young and talented content creators with mild to moderate hearing loss to tell their personal stories and help break the stigma around hearing loss. Each talent created three Instagram Reels for the campaign, each reel focusing on different messaging points. 

The two content creators involved in the partnership were:

Blaise Ffrench
Luke Schupp

Reactions from Blaise and Luke’s audiences were overwhelmingly positive as they brought to light that hearing loss can happen at any age.

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