The National Hockey League (NHL) was looking for creators to attend and promote the 2023 NHL Heritage Classic in Edmonton, Canada featuring the Edmonton Oilers and the Calgary Flames.  Distinction client and TikTok sensation, Jacob Kalashnikoff, was chosen to be an official partner of the NHL for the event. 

Jacob was tasked with creating video content with the goal of driving social media engagement, event awareness, and showcasing players, teams, and talent. Jacob’s content highlighted the event while staying true to his brand and incorporating his own unique twists on the partnership. 

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