One Puffs

ONE Brands, a Hershey Company, set out to find athletes to participate in a “Trick Shot Challenge” campaign for the launch of their new product, ONE Puffs. ONE Puffs is ONE Brands’ newest protein snack featuring snack “puffs” with the added benefit of 14g of protein. 

Distinction had five collegiate and Olympic athlete clients participate in the campaign. 

Izzy Connor – UCSC and Team USA Rhythmic Gymnastics
Gabbi Cunningham – USA Olympic Track & Field
Ithiel Horton – University of Texas Basketball
Nya Reed – UCLA Gymnastics 
Blaise Vespe – Florida Gulf Coast University Basketball

Each athlete was tasked with creating engaging content that featured ONE Puffs in a “trick shot” style around their respective sport. 

With the primary focus being social media content, Distinction clients created videos that were featured on their respective Instagram and TikTok profiles, as well as Instagram stories highlighting the health benefits of ONE Puffs and featuring the “Trick Shot Challenge.”