Dick’s Sporting Goods was looking for NFL athletes to promote their menswear brand, VRST, for the kickoff to the 2023 NFL season. Darnay Holmes was chosen as a VRST ambassador to promote the brand on social media. 

Darnay was tasked with creating engaging content that highlights and focuses on VRST athleisure wear while incorporating it into his NFL training regimine. 

The campaign’s focus was on Instagram deliverables, Darnay was able to create an engaging carousel post and stories of action photos of him wearing VRST while training for his upcoming game. 

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