Distinction worked with XTEP, a professional sports apparel and sneaker company, to promote the launch of their 160X 3.0 running shoe.  XTEP tasked Distinction with signing multiple athletes and influencers across the United States to create professional quality athletic and lifestyle content. 

The four Distinction clients that participated in the campaign were: 

Anthony Crouchelli
Blaise Ffrench
Darnay Holmes
Manteo Mitchell

Each athlete and influencer involved posted across their social media channels, resulting in millions of impressions and over 50 photos and videos that XTEP was able to leverage across their marketing channels. 

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