Driving Success: TPC Sawgrass Sponsorships and Influencer Expectations

As March is approaching, golf fanatics, businesses, and influencers are prepping for one of the biggest golf events of the year: The Players Championship (TPC). The championship event will commence at the stadium course TPC Sawgrass, located in Ponte Vedra, FL. First built in 1980, the stadium course provides a one of a kind experience for players and viewers. In addition, TPC Sawgrass was one of the courses open to the public, giving fans the opportunity to play on a pro course. Sawgrass is most well known for its 17th hole, a par 3 island green, creating an exciting environment for both players and fans. 

Alongside Sawgrass’s history and a beautiful course, there are endless opportunities for businesses to take advantage of. One is the hospitality suites that overlook the most iconic holes, including the 17th. Businesses purchase these tents to build relationships with customers and competing firms, while enjoying the championship. PGA Tour Media covers the championship, and businesses associated with the tournament receive national coverage and visibility to promote their companies. The proud partners for this year’s tournament are: Optum, Morgan Stanley, and Comcast Business. 

Influencers are pivotal creators that the PGA Tour uses to spread awareness of the tournament. TPC works with these influencers closely, including vloggers, bloggers, and golf enthusiasts. Using these influencers creative abilities and channels grows the tournament’s digital footprint, increasing the tournament’s sponsorships and ticket sales. Influencers aid in events like TPC also encourages communities to indulge in the game of golf. In the past, stars such as Trevor Lawrence, Mark Wahlberg, and Adam Sandler have attended the event. TPC also hosts a concert to kick off the tournament. This year Cole Swindell is performing, and artists such as Riley Green and Darius Rutcker have performed in past years.

TPC Sawgrass is an excellent event, full of surprises, bringing businesses together and influencers showing an incredible audience what’s really happening, making you wish you were there.

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