U.S. Hosting Copa América and the Impact on the Future of American Soccer

The Copa América is the oldest continental soccer competition in the world at 108 years old, according to Front Office Sports. Historically, this tournament is known to be dominated by South American powerhouses such as Brazil and World Cup Winner, Argentina. North America didn’t start competing in these contests until 1990 and has only hosted the cup one other time. 

The decision to hold this year’s tournament in the U.S. stems from a strategic partnership established early last year between CONMEBOL, the South American federation, and Concacaf, the North American federation. This collaboration aims to promote soccer in both regions. The agreement encompasses hosting this year’s event in the U.S., the involvement of CONMEBOL women’s teams in the 2024 Concacaf W Gold Cup earlier this year, and the creation of a new joint club competition. 

This year’s contests will serve as preparation for the 2026 World Cup when America, Mexico, and Canada will all be host countries awarding them automatic bids. This will also be a good opportunity for the North American based host stadiums along with the American based Fox Sports, which holds English-language U.S. rights and Televisa Univision, which has the Spanish-language rights domestically to get some reps in before being put on soccer’s biggest stage. 

While this may be a tough test for the U.S. Men’s National Team on the pitch, it will provide a huge step in the journey of expanding and growing the U.S. soccer market. U.S. Men’s National Team Captain Tyler Adams states, “It’s not quite the World Cup, but I think it’s the next best thing.” Having the opportunity to host this monumental event can help illustrate to young fans in America what USA soccer is all about, therefore growing the market. This event also grants more American companies the ability to put a stamp in this space. Brands such as Lowes, Mastercard, and Michelob Ultra will be the main sponsors of the cup allowing them to break into soccer globally. 

Soccer is known to be the world’s global sport, and by giving North America a chance to host another major event before the World Cup proves the sport is here to stay in the USA.

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